adding the
right ingredients.
aya cocoa
A locally owned artisanal chocolate shop in Kuwait.
challenge
From day one, owner and chocolate maker Jude knew what she wanted her brand to look like. After quickly becoming one of the most sought-after chocolatiers in the city, she wanted to capture the motivation and human feeling that inspired it all.
solution
Have her brand story reflect her own. Working directly with Jude, we uncovered what really kindled the birth of Aya Cocoa: Her all-consuming obsession and love for chocolate making. After expanding on a few key design elements for good measure, we baked it all into a fresh new toolkit for her team to create from.
✳ manifesto
✳ tone of voice
✳ packaging design
✳ brand toolkit
"The attention to detail, creativity, and professionalism truly set Kind of Human apart. The entire package, from branding, tone of voice, and the manifesto; they excelled in every aspect of it.
They just understood my vision, as simple as that! Great communication, and stuck to schedule. Highly recommend them to anyone seeking quality with a hint of comfort to their work."
jude hayat
founder