house of jay
An e-commerce shop for thoughtful household gifts.
Plus, a smaller selection for little ones with Little Jay.

challenge
The founder, Haya, came to us with a rough logo and a strong vision for a heartfelt idea: to make gifting more personal. She needed us to bring everything together in a truly human way.

solution
To blend her love for modern minimalism with her love for personalization. With Haya’s proposition in mind, we crafted two distinct brand identities, House of Jay and Little Jay. As a family, each boast elegantly simple aesthetics (including a collection of original illustrations) that allow customers to personalize packaging with messages to loved ones.