giving gifting
a personal touch.

house of jay
An e-commerce shop for thoughtful household gifts.
Plus, a smaller selection for little ones with Little Jay.

challenge
Haya (founder) came to us with a rough logo and a strong vision for a heartfelt idea - to make gifting more personal. She needed us to give that idea a polished identity with a personal touch.

solution
To blend her love for modern minimalism with her love for personalization. We worked directly with Haya to craft two unique brand identities that still felt like they were part of the same family, including a collection of original illustrations.

✳ brand strategy
✳ visual brand identity

- x2 logo uplifts
- color palette
- tone of voice
- manifesto
- packaging designs
- original illustrations