for the love
of breastfeeding.

bz ibclc
A certified freelance lactation consultant based in Los Angeles.

challenge
A household name for hundreds of happy mothers across California, Barbara Zimmermann had been her own one-woman brand for years. Now, she wanted to make it official.

solution
To make her brand about the very thing she had been giving mothers and their newborns for decades: Love. Working directly with Barbara herself, we built her brand from the ground up to reflect the intimacy of her practice and the diversity of humans it so lovingly serves.

✳ brand strategy
✳ visual brand identity

- logo design
- color palette
- tone of voice
- website design
- photography guide
- graphic elements