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A certified freelance lactation consultant based in Los Angeles.

challenge
A household name for hundreds of happy mothers across California, Barbara Zimmermann had been her own one-woman brand for years. Now, she wanted to make it official.

solution
To make her brand about the very thing she had been giving mothers and their newborns for decades: love. Working directly with Barbara herself, we built her brand from the ground up to reflect the intimacy of her practice and the diversity of humans it so lovingly serves.

for the love
of breastfeeding.

✺ brand strategy
✺ visual brand identity

- logo design
- color palette
- tone of voice
- website design
- photography guide
- graphic elements