sweet and simple.
waygood
A healthy, gluten-free desserts kitchen.
challenge
When Abdullah (founder) came to us, Waygood’s brand identity was fresh out of the oven. But a key ingredient was missing—a human voice behind it all.
solution
Working closely together, we whipped up the brand strategy from scratch. From a bold new tagline to social content and tone of voice, we crafted a personality as flavorful, fun, and cheeky as their wholesome treats.
Goes to show, it’s never too late to find your voice!
✺ brand strategy
✺ brand tagline
✺ tone of voice
✺ language library
✺ social content
"Working with Kind of Human was one of the best things I did for my new brand. They were very attentive while creating a unique and creative brand voice and identity. It was like having partners by my side, which meant a lot."
abdullah alhathran
founder