sweet and simple.
waygood
A healthy, gluten-free desserts kitchen based in Kuwait.
challenge
Waygood came to us with their brand identity fresh out the oven. Now, they wanted us to add a few extra cheeky ingredients to complement their clean and crisp aesthetic.
solution
Working with Abdullah [founder], we whipped up Waygood’s brand strategy from scratch. From a bold new tagline to social content, we crafted a distinct voice as flavorful and fun as their deliciously wholesome treats.
✳ brand strategy
✳ brand tagline
✳ tone of voice
✳ language library
✳ social content
"Working with Kind of Human was one of the best things I did for my new brand. They were very attentive while creating a unique and creative brand voice and identity. It was like having partners by my side, which meant a lot."
abdullah alhathran
founder