delivering a new
brand vision.

jumla
An online food sourcing community in Kuwait.

challenge
Their community was established. Their business was growing. But their brand was simply disconnected, lacking the structure and presence it needed to take the next step forward.

solution
A complete revamp. From strategic positioning to a bold new logo and apparel design, we worked directly with Mohammad [CEO] and his team to give their brand the aesthetic, personality and architecture it needed to lead the region’s fastest-growing sourcing community with confidence.

✳ brand strategy
✳ visual brand identity
✳ brand guidelines

- logo
- tagline
- color palette
- tone of voice
- manifesto
- photography guide
- stationery design
- apparel design
- truck decals